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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Hardcover – September 23, 2019

4.8 4.8 out of 5 stars 23,372 ratings

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#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.

AN NPR BEST BOOK OF THE YEAR

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.

In
The Ride of a Lifetime, Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the
Star Wars mythology.
 
“The ideas in this book strike me as universal,” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently
themselves, as they navigate their professional and even personal lives.”
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Editorial Reviews

Review

“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
 

“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”
—Steven Spielberg
 

“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. 
The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

About the Author

Robert Iger is the CEO of The Walt Disney Company and directs the company’s creative endeavors. He served as CEO from 2005 to 2020 and as executive chairman from 2020 to 2022. He previously was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today. In 2023, he was named one of Time’s 100 Most Influential People of the Year.

Product details

  • Publisher ‏ : ‎ Random House; First Edition (September 23, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0399592091
  • ISBN-13 ‏ : ‎ 978-0399592096
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.32 x 1.01 x 9.51 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 23,372 ratings

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Robert Iger
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Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable television properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.

Customer reviews

4.8 out of 5 stars
23,372 global ratings

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Customers say

Customers find the book easy to read and well-written. They appreciate the insightful leadership lessons and powerful lessons from the stories. Readers praise the author's humility, honesty, and integrity. They describe the author as personable and a decent man with exemplary character. The insights into his experiences are enlightening and a nice summary of his life.

AI-generated from the text of customer reviews

618 customers mention "Readability"599 positive19 negative

Customers find the book easy to read with a clear storyline and interesting vignettes. They describe it as an engaging memoir with well-written content and a fast-paced thriller feel. Readers also mention that the book provides valuable insights into business and leadership.

"...The story makes it all easy and compelling reading. And he shares explicit lessons in two places in the book...." Read more

"...I wolfed it. It reads like a fast-paced thriller, but a one that actually happened and described from the first-person perspective...." Read more

"...I enjoyed this book as I continued to discover how his intelligence, integrity and very human philosophy, carried him to his success and how he..." Read more

"...He's a strong communicator, making some pretty complex ideas accessible for all readers...." Read more

468 customers mention "Leadership"468 positive0 negative

Customers find the book insightful and nicely written. It provides powerful lessons about managing the creative process and negotiating difficult situations. Readers appreciate the thoughtful firsthand account from a great CEO. The author demonstrates his principles through examples and makes them think about themselves at work. Overall, it's described as an interesting career memoir.

"...world, but these strike me as universal ideas: about fostering risk taking and creativity; about building a culture of trust; about fueling a deep..." Read more

"...sprinkles some celebrity's names along the way, but it still is a business book...." Read more

"...as I continued to discover how his intelligence, integrity and very human philosophy, carried him to his success and how he handled setbacks." Read more

"...I wish it got even denser and deeper, but this is more of a high level overview memoir with some broad lessons to take away...." Read more

251 customers mention "Story quality"251 positive0 negative

Customers enjoy the engaging stories in the book. They find the storytelling captivating, with insights into Iger's life and career. Readers appreciate the author's candor and storytelling skills. The stories cover both successes and failures, good leadership, and lessons learned. The story builds momentum continuously from Iger's conviction.

"...The story makes it all easy and compelling reading. And he shares explicit lessons in two places in the book...." Read more

"...major business stories include major acquisitions, which while really interesting, are not exactly applicable to the average reader...." Read more

"...There are lots of great stories about success and failures, good leadership and bad...." Read more

"...The book is filled with personal stories and practical advice that can be applied in any leadership role, whether in business or other fields...." Read more

92 customers mention "Humility"85 positive7 negative

Customers appreciate the book's humility and honesty. They find the leadership style and personal connections honest and candid. The book is described as heartwarming and trust-building, with human emotions like gratitude and decency.

"...denial of it; and about operating, always, with integrity and honesty in the world, even when that means facing things that are difficult to face...." Read more

"...Well, in plain English: with a single person. Relationships are paramount in business. In fact, it's the 80% of the business...." Read more

"...Also, and extremely important, is the very human emotions..." Read more

"...driven, gutsy, forthright man that is balanced with humility, kindness, and genuine humanness. This man has earned everything he has and then some." Read more

51 customers mention "Humanness"51 positive0 negative

Customers appreciate the book's humanness. They find the author impressive, personable, and decent. They describe him as a humble, empathetic leader with real integrity. Readers are inspired by his regard for people, doing the right thing, and creating greatness.

"...beginnings through the trajectory of his career, all in a very real, human and conversational style that made me feel like he was telling me the..." Read more

"...Mr Iger is respectful of his readers, making sure that he/she can take away lessons and advice from this book that are useful not only if you run a..." Read more

"...a great CEO and as I learned from the book, also an empathetic leader with real integrity – such a page turner that I read it in a single sitting!..." Read more

"...He comes off as a genuinely good, down to earth guy who cares about his people (as all such biographies seem to do) with some good, honest lifetime,..." Read more

45 customers mention "Insight"37 positive8 negative

Customers find the book's insights enlightening and captivating. They appreciate the candid account of Bob Iger's career, as well as the narrative that guides readers through his experiences as CEO. The book also provides insights about well-known people who were not previously associated with Disney. Readers are pleased that it gives many behind-the-scenes answers to how Mr. Iger made decisions.

"...Characters -- A story involves interesting personalities and the dynamics between them...." Read more

"...Ride Of a Lifetime is a brief, simple read, but it is filled with captivating information...." Read more

"...It was a page turner in it's own right! He seamlessly flowed through his history and I found myself thirsting for more as if I didn't know the..." Read more

"Nice summary of Iger's life...." Read more

43 customers mention "Look"43 positive0 negative

Customers find the book engaging. They appreciate the style and layout, describing it as captivating and well-written. The author provides detailed explanations about his leadership process in a clear and vivid manner. Readers also mention that the tips are practical and down-to-earth. Overall, customers find the book insightful and thought-provoking.

"...For example, “thoroughness” is well illustrated in the preface, on pages x through xiv...." Read more

"...He's a strong communicator, making some pretty complex ideas accessible for all readers...." Read more

"...Great behind the scenes look into some huge acquisitions: Pixar, Lucasfilm, Marvel, Fox...." Read more

"...multiple pictures of the author with his wife including a colorful photo image of the author with his wife who is wearing a Yoda dress, and much..." Read more

38 customers mention "Pacing"32 positive6 negative

Customers enjoy the book's pacing. They find it an engaging and quick read with useful insights that can be absorbed quickly. The book is described as honest, informative, and timely. Readers finish it in one sitting, finding it full of personal and professional takeaways.

"...He is quick with great intuition and great writer." Read more

"...all his insights & lessons into a list you can synthesize & ruminate over quickly. Found that very handy...." Read more

"I loved this book and read it in about 5 days- which is fast for me! Part memoir, part business advice, Bob Iger delivers his nuggets of wisdom and..." Read more

"...His legacy is one for the history books. It read very quickly and I wish it could have gone on even longer." Read more

Inspiring Leadership Lessons from a Legendary CEO
5 out of 5 stars
Inspiring Leadership Lessons from a Legendary CEO
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger offers invaluable insights into leadership, business strategy, and personal growth. Robert Iger shares the lessons he learned over his 15 years as CEO of the Walt Disney Company, giving readers a behind-the-scenes look at how he led Disney through incredible challenges and transformed the company into the entertainment giant it is today.What I found most inspiring was Iger’s emphasis on the importance of innovation, integrity, and trust in leadership. He reveals how staying true to your values and taking calculated risks can lead to monumental success. The book is filled with personal stories and practical advice that can be applied in any leadership role, whether in business or other fields.The Ride of a Lifetime is a must-read for anyone interested in leadership, business strategy, or the entertainment industry.
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Top reviews from the United States

  • Reviewed in the United States on December 25, 2024
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger offers invaluable insights into leadership, business strategy, and personal growth. Robert Iger shares the lessons he learned over his 15 years as CEO of the Walt Disney Company, giving readers a behind-the-scenes look at how he led Disney through incredible challenges and transformed the company into the entertainment giant it is today.

    What I found most inspiring was Iger’s emphasis on the importance of innovation, integrity, and trust in leadership. He reveals how staying true to your values and taking calculated risks can lead to monumental success. The book is filled with personal stories and practical advice that can be applied in any leadership role, whether in business or other fields.

    The Ride of a Lifetime is a must-read for anyone interested in leadership, business strategy, or the entertainment industry.
    Customer image
    5.0 out of 5 stars Inspiring Leadership Lessons from a Legendary CEO
    Reviewed in the United States on December 25, 2024
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger offers invaluable insights into leadership, business strategy, and personal growth. Robert Iger shares the lessons he learned over his 15 years as CEO of the Walt Disney Company, giving readers a behind-the-scenes look at how he led Disney through incredible challenges and transformed the company into the entertainment giant it is today.

    What I found most inspiring was Iger’s emphasis on the importance of innovation, integrity, and trust in leadership. He reveals how staying true to your values and taking calculated risks can lead to monumental success. The book is filled with personal stories and practical advice that can be applied in any leadership role, whether in business or other fields.

    The Ride of a Lifetime is a must-read for anyone interested in leadership, business strategy, or the entertainment industry.
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  • Reviewed in the United States on July 28, 2020
    I usually start my reviews from the CONs, but there is little to be choosy about here.

    The only drawback is there are not a lot of business lessons in the book. It's a great read, but I have only 11 highlights and notes. So, I didn't learn a lot.
    Oh, and despite all the challenges, the whole story felt a bit lukewarm. Maybe Mr. Iger always calls every a**hole a "strong personality", or maybe he is just nice to the core? Well, it didn't feel very authentic.
    On the other hand, maybe the life in the 0.01% earners in the world is so nice, how would I know?

    PROS
    1. Great Read.
    "The Ride of a Lifetime" reads amazingly well. I wolfed it.
    It reads like a fast-paced thriller, but a one that actually happened and described from the first-person perspective.
    My guess is Mr. Inger had a world-class ghostwriter ;) If not, then hats off to him; he would probably made more money as a writer than the CEO of Disney.
    I haven't enjoyed a book to this degree in a long time. I read it like I read the best fiction- almost in one sitting, and putting my whole life on hold to finish the book.

    2. A Sneak-Peek into the Billion-Dollar World.
    I've lived on this planet over 41 years and I haven't bumped yet into a person who earns billions of dollars, or the one who signs billion-dollar deals. This book was my next-to-best experience.
    I appreciate the author let me into his world and showed me around a bit. Steve Jobs, George Lucas... Now, I feel like I interacted with them.

    3. Business Lessons.
    "The Ride of a Lifetime" reads as a thriller, sprinkles some celebrity's names along the way, but it still is a business book.
    My takeaways were few and far between, yet each time they were significant. Let's go over a few of them:
    "Don't let your ego get in the way of making the best possible decisions."
    We are emotional beings and most of emotions are related to our ego. It's enough to just take a step back and assess the situation to notice extraordinary solutions.
    It applies as to life decisions as aptly as to business decisions.

    "Long shots aren't usually as long as they seem."
    You never know till you try. NEVER!

    "What people think of you, they will think of your company."
    It was the hurdle between Disney and Pixar in the first place. The two CEOs didn't think of themselves too high. So, there was no space for doing business. The shift of the relationship was possible only with the personal changes.

    "Each deal depended on building trust with a single controlling entity."
    Well, in plain English: with a single person. Relationships are paramount in business. In fact, it's the 80% of the business. And the fabric of each relationship is always the mutual trust.

    And a couple of lessons from between the lines:
    1. "Stay humble; be persistent."
    Just being humble and making decisions with a clear head would've been worthless without perseverance. The grit of Robert Inger demonstrated throughout his career is simply superb.

    2. "Emotions, emotions, emotions."
    When the author described the biggest deals which build the power of Disney as it is now (Pixar, Marvel, LucasArts), he was all about navigating the emotions of the other man. There are some business considerations sprinkled over his narration, but the main thing was always considering the other person's emotions.
    LucasArts was the legacy for George Lucas. It couldn't be treat as a common business decision. Yes, Inger had to consider the financial aspect, but even the price Lucas obtained was the result of how much George identified with his universe than an effect of logical calculations.
    Once Robert built a rapport with Steve, the deal between Pixar and Disney was almost seamless.
    Emotions are paramount, too.

    Summary
    "The Ride of a Lifetime" is a fascinating read AND you can learn something from it in the by-the-way manner.
    The insight into the lives of the most powerful people in the world was an icing on the cake.
    During my lecture, I really liked the author as a person. Reading his story I appreciated how he found a balance between remaining a human being and becoming the top corpo official at the same time.
    30 people found this helpful
    Report
  • Reviewed in the United States on March 10, 2020
    The subtitle of this book promises “Lessons Learned From 15 Years as CEO Of the Walt Disney Company.” You’ll get those, but there’s a lot more. The lessons learned go all the way back to Bob Iger’s childhood and his time at college. They include his time at ABC, which began in 1974. 

    In other words, there’s a lot more to this book than the title would imply, and the title implies a lot. Bob Iger shares his goal for the book in the Prologue. 

    “If you run a business or manage a team or collaborate with others in pursuit of a common goal, this book might be helpful to you. My experiences from day one have all been in the media and entertainment world, but these strike me as universal ideas: about fostering risk taking and creativity; about building a culture of trust; about fueling a deep and abiding curiosity in oneself and inspiring that in the people around you; about embracing change rather than living in denial of it; and about operating, always, with integrity and honesty in the world, even when that means facing things that are difficult to face.”

    There’s a lot for you in this book, if you’re a leader, someone responsible for the performance of a group. You’ll learn some lessons by reading Iger’s story. Other lessons are written out more explicitly. It’s a great combination.

    You get to watch Bob Iger develop. His core values stay essentially the same as his skills develop and his challenges increase. He learns from many mentors. He takes good things from each one and gives them all credit. 

    The story makes it all easy and compelling reading. And he shares explicit lessons in two places in the book. Iger sketches “10 principles that strike me as necessary to true leadership” in the Prologue. After the end of the book, there’s a section titled “Lessons to Lead By.” 

    This is a great book. You will learn from the story and from Bob Iger’s life and example. And you’ll learn from explicit lessons that he lays out. 

    I highlight interesting things and important learnings in every book that I read. Good books have lots of highlights. Great books have mind-jarring highlights. They’re the kind where you stop reading the book, put it down, and ponder what you just read. There was at least one mind-jarring highlight for me in every chapter. 

    Bottom Line

    If you’re a leader or you want to be, buy The Ride of a Lifetime: Lessons Learned From 15 Years as CEO Of the Walt Disney Company by Robert Iger and read it. You’ll absorb lessons from the interesting story that is Bob Iger’s life. You’ll also learn from the explicit lessons.

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  • Cliente de Kindle
    5.0 out of 5 stars Una magnifica lectura e inveión
    Reviewed in Mexico on October 16, 2024
    Historia real, redactada por quien la vivió; en ella "descubres" que el trabajo, la dedicación a la tarea, la aceptación del reto, no bastan para transformar a nadie si uno no se propone actuar con humildad, empatia, deseo de mantenerse aprendiendo permanentemente para destacar positivamente en su ambito de desarrollo.
    La historia te mantiene interesado en su desarrollo, pero lo más valioso del libro es lo que el lector encuentra entre lineas.
  • Doug Eveneshen
    5.0 out of 5 stars Exceptional
    Reviewed in Canada on July 20, 2024
    Couldn't put the book down. And it has a list of key points at the end of the book, which is a tremendous value and reminder of the messages throughout the book. Excellent reading. I would recommend this to others.
  • Dodo
    5.0 out of 5 stars Best book I ever read about management
    Reviewed in France on May 24, 2024
    Easy to understand- and super logical way of thinking. Thank you Bob for this wonderful book! I learned a lot from you.
  • Guilherme Quadros dos Santos
    5.0 out of 5 stars Detailed satisfactorily
    Reviewed in Brazil on January 26, 2023
    Interesting histories about Disney CEO, how he got to this position and projects he led, even with Steve Jobs
  • LA
    5.0 out of 5 stars was ein Buch!
    Reviewed in Germany on January 23, 2023
    Großartige Biografie mit tollen Werten,Normen und Geschichten. Eine andere Seite von Disney, ich war schon immer ein großer Bob iger Fan, dieses Buch unterstreicht das fan sein in mir. Toller Mensch, von dem man viel lernen kann.